Cradibian Circle is a semi-luxury male fashion-wear brand. A group of friends started the brand to sell premium quality formal and casual men’s wear. The client’s brief was “We want something which reflects trust and bonding between customer and brand and also bonding friendship of us. We are going to embroider polo T-shirts and other types of cloth. So make something which will look good after embroidery” Cradibian means trust The circle is for reflecting the friend group